KEYNOTE SPEAKER · INCLUSION · RELEVANCE · GROWTH
Inclusion
fuels
relevance.
I help leaders link inclusion in the employee experience to relevance in the customer experience — so their business unlocks new markets and grows sustainably.
The problem
Most people approach inclusion as a feel good set of initiatives. I approach it through the fresh lens of relevance and growth. That's how I build confidence.
Signature talks
All talks →The Relevance Gap
Why organisations fall out of step with society and how to catch up before it costs you.
02Beyond Inclusion
How inclusive thinking becomes a capability for relevance, innovation and growth.
03Culture Moves Markets
How identity, communities, creators and algorithms are reshaping what people value and buy.
04Leading Through the Culture Wars
How to navigate polarisation without becoming a culture warrior — and build cultural confidence instead.
05Who Builds the Brand Now?
How communities, creators and AI are rewriting the rules of marketing.
06How to Manage Stereotypes and Bias?
How the brain works and what leaders need to know in a more complex world.
About
Who you're
booking.
I am the Founder and CEO of The Unmistakables, an award-winning B Corp consultancy helping organisations stay culturally relevant, commercially resilient, and trusted in a rapidly shifting world.
I work with organisations such as Greene King, Informa, London Marathon Group, Mother, TikTok, Uber and Unilever.
I am an Independent Governor at the University of Brighton, contributing to its strategy to becoming radically relevant.
What people say about Asad
Absolutely loved Asad, so funny, so humble, so smart and switched on. I was engaged from the moment he spoke until he finished, he poked my brain and got me thinking about zooming out from the detail and day to day and thinking bigger. Real inspiration!
I really enjoyed this session- Asad brought this to life in a really enjoyable and engaging way to get to the point about the changing world and the impact this will have on government, businesses and the ability to drive growth.
Asad was an absolute pleasure to work with - thoughtful, collaborative, always on top of deadlines, great at taking feedback on board and brilliant at sticking to the brief. He brought the same care and confidence to the stage, delivering a compelling, engaging talk packed with valuable takeaways that went down brilliantly with our audience at Most Contagious 2025.