About
Hi, I'm
Asad.
I help leaders link inclusion in the employee experience to relevance in the customer experience.
I am the Founder and CEO of The Unmistakables, an award-winning B Corp consultancy helping organisations stay culturally relevant, commercially resilient, and trusted in a rapidly shifting world.
I work with organisations such as Greene King, Informa, London Marathon Group, Mother, TikTok, Uber and Unilever.
I am an Independent Governor at the University of Brighton, contributing to its strategy to becoming radically relevant.
For your programme notes
Official biography
Asad is Founder and CEO of The Unmistakables, an award-winning B Corp consultancy helping organisations stay culturally relevant, commercially resilient, and trusted in a rapidly shifting world.
The firm partners with leaders to turn inclusion into strategic advantage, building relevance with employees, customers, and communities. He advises businesses including Greene King, Informa, London Marathon Group, Mother, TikTok, Uber, and Unilever.
Previously he held roles across Omnicom and IPG agencies including FleishmanHillard and Weber Shandwick, working on accounts such as Netflix and Microsoft, and in-house at Triptease and Pride in London. Asad is also a Governor at the University of Brighton, contributing to its strategy to becoming radically relevant.